Lesson 5 – Realistic and Measurable Metrics

Knowing what is realistic and measurable in your budget helps you better define activities. Each of your expenses and revenue sources should be associated with a specific amount.

It is crucial that you plan and forecast the revenue portion of your budget. Your nonprofit’s funding should be associated with different sources of revenue.

For example, if you’re expecting to receive $100,000 from individual fundraising this year, you may determine that $50,000 will come from major donors, $20,000 from your peer-to-peer campaign, $20,000 from your online donation page, $10,000 from direct mail fundraising.

Each of these funding metrics should be realistic for your team. Analyze your past successes in fundraising to set a realistic goal. However, you must also remember not to set your goal too high.